AI-based Video Camera Shopping Behavior Analysis by CCTV and AI Video Platform
Customer: Leading Fashion Distributor in Vietnam and Cambodia
Overview
Our client, a premier fashion distributor in Vietnam, boasts a rich history of introducing high-end and luxurious international brands to the market. Following the success of their inaugural store, they now host over 18 globally recognized fashion brands, with plans for further expansion in 2022. Committed to delivering cutting-edge trends, they foster a luxurious yet value-driven, customer-centric fashion culture, aiming to position Vietnam as a trendsetting hub for fashion enthusiasts across their 180 stores in Vietnam and Cambodia.
Business Challenge
- Enhancing In-Store Encounters: The client struggles to understand customer movements and preferences within their stores, limiting their ability to optimize the shopping experience.
- Improving Conversion Rate: A low Conversion Rate (CR %) indicates a gap in converting foot traffic into sales, necessitating better insight into customer decision-making processes.
- Utilizing Existing Infrastructure: Traditional CCTV systems lack the capability to provide actionable data, requiring a technological upgrade to meet modern retail demands.
Solution
The client implemented an AI-based video camera platform integrated with their CCTV systems, featuring:
- Human Detection: AI algorithms identify and track individuals entering the store, providing data on foot traffic and demographics.
- Virtual Zone Management: Virtual zones are established within stores to monitor customer movement, dwell time, and popular areas, enabling optimized layout adjustments.
- Action Recognition: The system analyzes customer actions (e.g., trying on clothes, picking up items) to identify purchasing patterns and potential bottlenecks in the shopping funnel.
Results & Impact
- Deeper Customer Insights: Real-time analysis of the shopping funnel revealed key touchpoints, improving product placement and staff engagement strategies.
- Increased Conversion Rate: Enhanced understanding of customer behavior led to a measurable uplift in CR %, with preliminary data suggesting a potential increase of 10-15% across stores.
- Operational Efficiency: Leveraging existing CCTV infrastructure reduced the need for additional hardware, cutting costs while maximizing data-driven decision-making.
Conclusion
This case illustrates how AI-powered video analytics can revolutionize retail operations, transforming passive surveillance into a strategic asset. For this leading fashion distributor, the integration of advanced technology across their 180 stores in Vietnam and Cambodia underscores their commitment to setting trends and enhancing customer experiences.
3/25/2025
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